best email clients according to major geeks

More people check their email using mobile devices than ever before, and you can expect those numbers to continue rising.Īs the data shows, mobile accounts for the majority of opens in today’s email marketing. It’s no surprise that as mobile devices grow increasingly entrenched in our everyday lives, email, too, has seen an uptick in mobile usage. You can see this in the Reporting section of your account under Email Client Usage. Which email clients are your subscribers using?Įach time a subscriber opens an email sent with Campaign Monitor, we keep track of which email client they’re using. This means that you should keep Apple Mail and Gmail in mind when you’re designing your emails in order to provide a seamless experience for your subscribers and simplify the design process for your marketing team, especially if that team is just one person. In fact, Gmail just announced they have surpassed 1.5 billion users on their platform. Since determining the client in which an email is opened requires images to be displayed, the data for some email clients and mobile devices might be over- or under-represented due to automatic image blocking.Īs you can see from this data, Apple Mail and Gmail lead other email clients by a longshot. The top ten email clients (calculated from 946 million opens) are as follows:įine print: This leaderboard of the most popular webmail, desktop, and mobile email clients is compiled from data collected worldwide by Litmus Email Analytics, and displays up-to-date figures for the top 10 email clients as of November 2018. So what are the most popular email clients out there and how do we know which ones your subscribers are using? Thankfully, modern email design tools like Campaign Monitor take much of the guesswork out of crafting a beautiful and function email and you can know how your email will render before you ever push send.Įven so, it’s still important to know where your subscribers are reading their emails in order to maximize how many of your emails are landing in the right inboxes and how they look and perform when they get there. On more than one occasion, we’ve successfully anticipated changes to how these email clients read and support email designs.īut most email marketers today aren’t coding their own emails from scratch. And we’ve spent years chronicling our issues with coding and designing emails in Microsoft and Gmail.

With the plethora of email clients out there, marketers have to account for a lot of variables when creating their emails.

Best email clients according to major geeks